buzimedia marketing media
Internet marketing offers the most measurable form of marketing currently available. With the right technology, it is possible to monitor each step that website visitors take, including the following:
- where did users come from?
- what keywords did they use to find the site?
- which page did they arrive at?
- what actions did they perform on the site?
- where did they go next?
This information is vital for analysing the effectiveness of internet marketing campaigns.