keyword research
Effective keyword research is instrumental to the success of all online marketing activity. Failure to identify the most appropriate keywords and phrases can lead to a lot of wasted time and effort and expend valuable budget in attracting the wrong audience.
The first stage in our keyword research is to identify all the words and phrases that searchers may use to find a particular site. We start with an initial ’seed’ list of top level keywords that we identify. We use a number of different tools such to develop a list of two and three-word phrases that will help attract the majority of a website’s traffic.
These phrases will be selected on the basis of:
- popularity
- relevance
- competition
By carefully analysing all these factors, we can choose terms which will deliver the most effective results for a website through SEO and PPC campaigns.